ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez

Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com. In This Episode, You'll Learn: • How he started teaching calligraphy online • How he overcame many challenges and positioned his style of calligraphy to stand out • The marketing channels he used to launch his first workshop without an email list • What motivated him to go from teaching in-person to teaching online • How he overcame his fear of technology to create his first online course • How he determined what to put into his intro course versus his advanced course • How he priced his first online course References and Tools Mentioned: • Esteban’s website • Esteban’s Introductory Shodo course • Esteban’s Advanced Shodo course • Teachery.co Thanks for Listening! If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Esteban for sharing his story and experience with us on The Zen Courses Show!