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ZDE 186: Gamification und Loyalty 2.0 episode artwork

Mar 20, 2024 31 min

ZDE 186: Gamification und Loyalty 2.0

from Zukunft des Einkaufens Podcast Hosted by Marilyn Repp und Frank Rehme zu innovativen Themen des Handels

Gamification im Handel steigert die Kundenbindung und das Engagement, indem es Einkaufserlebnisse durch Spieldesign-Elemente wie Herausforderungen und Belohnungen unterhaltsamer und interaktiver macht. Dies fördert nicht nur die Loyalität und Markenbekanntheit, sondern ermöglicht es Unternehmen auch, wertvolle Kundeninformationen zu sammeln und personalisierte Angebote zu erstellen. Durch die Schaffung einzigartiger Erlebnisse kann Gamification die Kundenerfahrung verbessern, die Aufmerksamkeit in einem umkämpften Markt gewinnen und letztendlich zu einer Steigerung der Umsätze beitragen. Wir haben Roman Rackwitz ans Mikro geholt, der uns in das Thema einleitet.

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ZDE 186: Gamification und Loyalty 2.0

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