EPISODE · Aug 24, 2021 · 38 MIN

Zee.Dog

from Bate Papo Sobre Ecommerce · host Bate Papo Sobre Ecommerce

Esse é o bate-papo sobre os desafios do ecommerce da Zee.Dog, onde Gustavo Esteves, CEO da Métricas Boss e diretor da Ecommerce Pro, debate o assunto com a participação ilustre da Patrícia Silvério, Head de Ecommerce na Zee.Dog. Nesse bate-papo falamos sobre: - Como a empresa consegue no dia a dia unir os times de marketing, comercial, produto para conseguir estar sempre inovando. - Marketplace: Por que a Zee.Dog decidiu não estar presente nesses canais de venda? - Como a Zee.Dog trabalha a experiência do consumidor de ponta a ponta, do produto, site, entrega. - Um bom UX é relevante? Aumenta a conversão do site? - Como hoje a marca trabalha o CRM e se a estratégia das coleções limitadas também possuem relação com isso. - Existem estratégias e mídias focadas em novos consumidores, branding, awareness, conversão? Como é analisado os resultados no dia a dia para entender o que e onde está funcionando? - DICA FINAL... Site > www.batepaposobreecommerce.com.br Site Ecommerce Pro > www.ecommercepro.com.br Instagram Ecommerce Pro > @ecommerceprofissional Patrocinador Conta Simples > https://enp.vc/contasimples Patrocinadora Caffeine Army > https://bit.ly/3jb7Wgx

Episode metadata supplied by the publisher feed · Published Aug 24, 2021

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