Zeebox Pushes for Second Screen Viewing

Anthony Rose, chief technology officer and co-founder of Zeebox Ltd., talks about efforts by cable companies to entice advertisers by improving audience engagement via the social-TV application Zeebox, which facilitates conversation among fans and pushes information to viewers. Rose, speaking with Bloomberg's Alex Sherman and Edmund Lee, says that social-TV applications may not be for everyone, but their use will eventually change the way younger, passionate audiences interact with television. Zeebox, partially owned by Comcast, announced a partnership with NBC Universal, HBO and Cinemax last year. (Source: Bloomberg)