EPISODE · Jul 30, 2025 · 1H 2M
Zeitgeist, Dystopian Fatigue, and the Rise of Ruthless & Noble Heroes
from Novel Marketing
What’s up with ruthless heroes and romantasy?And what if the real reason your book isn’t selling has nothing to do with your writing and everything to do with the zeitgeist?In this week’s Novel Marketing episode, we’re featuring an episode of Author Update. We unpack the massive cultural shift that's changing what readers crave. From romantasy's domination to the hunger for noble dark heroes, we explore what sells and why in the new "spirit of the age."In this episode, you’ll discover:The future of books with morally gray, sword-wielding protagonistsHow Gen Z’s love for brutal heroes reveals a deeper desireWhat the shift from grimdark to noble bright means for your next storyListen in or read the blog version to dive into the vibes shaping the future of fiction.Support the show
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What’s up with ruthless heroes and romantasy? And what if the real reason your book isn’t selling has nothing to do with your writing and everything to do with the zeitgeist? In this week’s Novel Marketing episode, we’re featuring an episode of Author Update. We unpack the massive cultural shift that's changing what readers crave. From romantasy's domination to the hunger for noble dark heroes, we explore what sells and why in the new "spirit of the age." In this episode, you’ll discover: T...
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Zeitgeist, Dystopian Fatigue, and the Rise of Ruthless & Noble Heroes
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