Zeno Adami - Global Brand Director del Gruppo De’ Longhi

from Radiocom.cafè | Podcast del Marketing e della Comunicazione · host Radiocom.cafe

Oggi RadioCom.Café intervista Zeno Adami, Global Brand Director del Gruppo De’ Longhi. Con Zeno abbiamo parlato del percorso di forte riposizionamento del brand verso un posizionamento premium e "coffee first", di nuovi trend di mercato, e della strategia vincente per strutturare una campagna internazionale con un ambassador come Brad Pitt.

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This episode was published on February 14, 2024.

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