ZenToy - Stream Killer

8 days. The album was composed in a hyper-productive short time period, but is also the result of a long journey since the release of the first single. It’s finally a reflection (not without self-mockery) about the difficulty for an “emerging” band to be noticed. The tracklist is like a snapshot of the new business model in the music industry: The number of legal downloads has decreased (Zero Download) and is replaced by the streaming, which often doesn’t pay the artist (Stream Killer). A social networks presence is mandatory, but is also a real struggle to get an optimal exposure (One Billion Bands), and greedy companies with beautiful promises rarely help to reach this obvious but complex goal (Money 4 Fake). The creative process, which should always stay the first priority, is sometimes gradually drowned by the attempt of promotion (No More Fun). Conclusion? Try to keep the feet on the ground and the head in the stars (Star Lover). Expect nothing and be driven by passion! Even if this album remains the… best kept secret.