EPISODE · Sep 10, 2026 · 4 MIN
Zero-based budgeting revisited: what it actually demands from a CFO
from Leaders Insights — Finance · host Leaders Insights
Zero-based budgeting has been declared dead and revived so many times that many CFOs no longer know what it genuinely requires of them. This article cuts through the mythology to explain how ZBB works in practice, where it earns its cost, and where it quietly wastes everyone's time.
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Zero-based budgeting revisited: what it actually demands from a CFO
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