EPISODE · Sep 13, 2022 · 52 MIN
Zero-Click Content with Rand Fishkin
from Talking Too Loud with Chris Savage
Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.These days, Rand’s talking too loud about being a creative director for his very first video game (which has some overlap with the software development world, but also feels more creatively fulfilling), and how the cost of real estate directly corresponds to homelessness.Links to learn more about Rand:Rand’s LinkedInRand’s TwitterFollow us: twitter.com/wistiaSubscribe: wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you! Write in and let us know what you think about the show, who you’d want us to interview on future episodes, and any feedback you have for our team.
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What this episode covers
SparkToro’s CEO Rand Fishkin will be the first to tell you that every good marketing strategy starts with a deep understanding of your audience. On the latest episode of Talking Too Loud, Chris and Sylvie step inside the world of audience research and learn how people are using SparkToro to level up their marketing efforts. Rand also goes deep on the perils of the startup ecosystem, new approaches to building sustainable businesses, and three magical words that should be top of mind for every marketer today: zero-click content.
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Zero-Click Content with Rand Fishkin
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