Zero-click search: Real estate survival guide

In this Decode episode, Danielle and I explore one of the biggest shifts in online behaviour, the rise of “zero-click” search. With AI tools like ChatGPT, Gemini and Perplexity becoming part of everyday life, property owners are no longer just typing keywords into Google. They’re having conversations with their AI and getting instant answers without ever clicking through to a search results page or website.We break down what SEO, AEO and GEO mean, why “position zero” is now more valuable than “position one,” and the practical steps you can take to stay visible and credible in this new search landscape. From reviews and profiles to hyper-local blogs, market reports, and third-party referrals, this episode helps you get to grips with marketing your real estate business in the era of AI and how to make sure you’re not invisible.