EPISODE · Apr 22, 2026 · 18 MIN

Zero Party Data

from The Media Frenzy Podcast · host MediaFrenzyPodcast

As cookies disappear and privacy expectations rise, marketers need a smarter way to understand their audience. In this episode, Sarah and Dave break down zero-party data: what it is, why it matters, and how value-based data exchange can accelerate trust, personalization, and sales outcomes in both B2B and B2C marketing.

What this episode covers

As cookies disappear and privacy expectations rise, marketers need a smarter way to understand their audience.In this episode, Sarah and Dave break down zero-party data: what it is, why it matters, and how value-based dataexchange can accelerate trust, personalization, and sales outcomes in both B2B and B2C marketing.

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Zero Party Data

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This episode was published on April 22, 2026.

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