Zero-Party Data Strategy for B2B Enterprise Marketing

In this episode, Lucas and Luna explore how enterprise marketers are shifting from third-party cookies to zero-party data — information buyers voluntarily share. They break down a case study of a cybersecurity vendor that used a maturity assessment to collect opt-in data, resulting in 40% opt-in rates and 30% higher close rates. They discuss how to design value exchanges that build trust in long sales cycles, practical steps for integrating zero-party data into ABM, and the pitfalls of asking too much too soon. Plus, why this approach is becoming essential post-cookie and under tightening privacy regulations. A must-listen for B2B marketers looking to future-proof their data strategy. #ZeroPartyData #B2BMarketing #EnterpriseMarketing #ABM #DataPrivacy #FirstPartyData #Personalization #MarketingStrategy #DemandGen #SalesFunnel #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #DataStrategy #ConsentMarketing #ProspectEngagement #SalesIntelligence Keep every episode free: buymeacoffee.com/fexingo