Zero Sign-Ups, $10K Anyway, and Why I'm Not Spiraling

from Building HER with Katja Lillian · host Katja Thacker

Zero people signed up for my most recent SheEO launch. Not one. And I'm a business coach. I'm talking about all of it here, the gut-wrenching moment when reality set in, the clarity that came after, and the unexpected $10K that showed up the very next day from a completely different direction.This episode is also a bit of a homecoming. I've been too polished, too strategic, too far from the raw, honest version of this podcast that I started it as. So this one's off the cuff, unscripted, recorded from my parents' guest bedroom in California with zero agenda. Just me, the truth, and a whole lot of excitement about what's coming next.If you've ever had a launch flop, felt like you had to perform perfection online, or wondered if being honest about the messy parts would cost you, this one's for you.

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This episode is 29 minutes long.

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This episode was published on June 5, 2026.

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