Zero to $5M ARR with a LinkedIn profile – How Adam Robinson built a revenue machine with founder-led content

Guest: Adam Robinson, Founder & CEO at RB2B and retention.comWhat happens when you build your brand before your product – and then aim it at the right audience?You go from zero to $5M ARR with five people and no marketing team.In this episode of Haamucast, Edward sits down with Adam Robinson, a true operator who turned founder-led content into the ultimate go-to-market engine. From swearing off social media to becoming one of the most followed B2B founders on LinkedIn, Adam shares the real story behind his meteoric rise – including the strategic (and accidental) moves that got him there.You’ll hear:👻 Why Adam stopped talking to ecom… and started writing for people like him👻 How RB2B’s entire GTM motion ran on his personal LinkedIn posts👻 The process behind his banger posts (including why the hook is everything)👻 Why he made a spreadsheet of Chris Walker’s greatest hits – and how that changed everything👻 Advice for founders who want in but don’t know where to start (hint: comment before you post)Bonus: Adam breaks down the prolific zone – how to be just polarizing enough without turning into LinkedIn’s main character of the day.Check out Haamu.io if you want to learn more about how Haamu can turn you into a thought leader worth following.