Zero to One Notes on Startups, or How to Build the Future Peter Thiel

Zero to One is entrepreneur and venture capitalist Peter Thiel’s unconventional advice for technology startups. Thiel, co-founder of PayPal and the first outside investor in Facebook, argues that technology has stagnated. Most new companies improve incrementally on existing products, but Thiel argues that the most valuable and game-changing startups create something new. They move the world from zero to one. Creating new things is not only the best path to profits—it’s also the only path for human progress. In this guide, we’ll compare Thiel’s perspective with W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, Geoffrey Moore’s strategy for high-tech startups, and the insights of other innovation experts.