Zero to One - Sid Gandhi

In this episode of Deeply Intents, I sit down with Sid Gandhi, CEO of Payy. We begin the conversation discussing Sid's product background at Apple and how that led him to build Payy. We then discuss Private payments, proof of lineage, and the particulars of Payy wallet and network. Thereafter, we spend time discussing product strategies, including ideal customer profiles, market segments, and finding product-market fit. We conclude the conversation by outlining the trade-offs associated with adding product features and following industry narratives. Timestamps (00:00) - Product at Apple (03:32) - Build for a real human (08:55) - Private payments (09:54) - Proof of lineage (12:57) - Deliver value to the user (17:52) - Finding PMF across ICP segments (24:08) - Raising the bar on product (28:06) - Is it 10x better? (36:28) - Navigating trade-offs (38:00) - Resisting industry narratives (40:57) - Talking to users (47:49) - Balancing the product roadmap (54:19) - Product features, when and how (58:13) - Product led marketing (1:02:16) - Play long-term games Disclaimer Nothing in this episode should be interpreted as financial, technical, or legal advice.