Zero-Tobacco Cigarettes with TAAT | Ep.13

We speak with Joe Deighan, Founder of Taat Lifestyle & Wellness Ltd (CSE:TAAT), about the development of their no-tobacco cigarettes and plans for Taat's expansion through the USA, Europe and beyond. Will this help more people to give up smoking traditional cigarettes and kick their nicotine habit? Sign up for our free daily newsletter at www.thearmchairtrader.com 1:02 Introduction to TAAT 3:06 Target audience 4:41 The US market and starting in Ohio 6:58 Expansion through the US 8:14 Distribution channels and positioning alongside traditional cigarettes 10:01 E-commerce site 10:55 Manufacturing capacity in Nevada 12:53 Reproducing the taste of a tobacco cigarette 16:06 Different cigarette tastes across different countries 18:04 Feedback from shops and other outlets 20:47 When will Beyond Tobacco come to Europe? 23:43 Future plans