Zetland's Tav Klitgaard on designing news products that younger people will pay for

This week on The Publisher Podcast by Media Voices, we're joined by Tav Klitgaard, Group CEO of Zetland Media. As well as news publication Zetland, the Danish company also has a book publishing business, an AI transcription startup, and has recently launched a Finnish publication called Uusi Juttu, which has attracted 15,000 paying members within the first two months. Tav discusses the importance of designing products to address user needs, and how that pays back in attracting paying younger audiences, as well as taking their subscriber-first business model to Finland. He also explains why audio has been such a pivotal part of making Zetland successful as a member-driven publisher, and what future he sees for video podcasts. This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.  Memberful is human-first, not software first, so whether you’re launching, growing or switching platforms, the team at Memberful are committed to providing exceptional support at every stage of your journey. Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.