ZG #9 - Becoming the Expert with Katrena Friel

Becoming the Expert — 7 Income Streams & Personal Brand Power w/ Katrena FrielIn this high-impact episode of The Finance Bible, Zeke is joined by Katrena Friel — award-winning author, international speaker, and founder of Becoming the Expert. With 25+ years of business transformation under her belt, Katrena reveals how to turn your life story into a seven-figure personal brand.We dive into:The 7 income streams of a personal brand (author, speaker, trainer, coach, mentor, facilitator, consultant)Why shame-filled stories are actually your strongest assetsHow to turn your book into a year’s worth of content and a $10K productWhy being ‘spirited’ as a child is often the trait of future leadersThe difference between activated and dormant learnersHow to monetise attention and authority, not just followersKatrena shares her entire framework for building a personal brand from scratch in 90 days — the same system that has helped corporate professionals and thought leaders become high-ticket experts.Listeners aged 30–55: This one’s a wake-up call. You’ve got the runs on the board — now it’s time to capitalise.🔗 Book a free session with Katrena: https://becomingtheexpert.com.au 🎯 Connect with Zeke: @zekeguenthrothDid you like this episode?Support the show🎧 Enjoyed this episode? Follow us on Instagram @zekeguenthrothofficial @oscardonproperty and @assetroad for daily insights, property breakdowns, and behind-the-scenes updates. Explore more at www.assetroad.com.auTop 10 Finance Podcasts in Australia on Feedspots ranking- https://podcast.feedspot.com/australian_personal_finance_podcasts/Disclaimer: The information provided in this podcast is general in nature and does not constitute personal financial advice. It has been prepared without taking into account your objectives, financial situation or needs. Before acting on any information, you should consider the appropriateness of the advice, having regard to your own objectives, financial situation and needs. Asset Road Pty Ltd recommends you seek independent financial, legal, taxation or other advice as required. All investments carry risk. Past performance is not indicative of future results.