Žhavá novinka z Google Ads: Performance Max

from Podcasty o online marketingu od MarkMedia · host Marek Wiener

Přestože jsem byl dříve ke kampaním se strojovým učením spíše zdrženlivý, v posledním roce začínám měnit názor. V Google Ads je totiž po delší době zajímavá novinka, která se jmenuje Performance Max, což znamená maximálně výkonné kampaně. Algoritmus Googlu se aktuálně velmi přiblížil Facebooku, tudíž kampaně řízené člověkem (se zadáním vstupních dat a rozpočtů) a následně optimalizované systémem docela fungují.

Episode metadata supplied by the publisher feed · Published Jan 29, 2022

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Žhavá novinka z Google Ads: Performance Max

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