EPISODE · Jul 11, 2024 · 1H
这是品牌人最坏的时代，也是最好的时代
from BrandX品牌增长实验室
本期音乐�：Gérard Darmon - And The Winner Is好久不见盆友们！终于回归啦！这期我们重回播客初心，聊了聊品牌、品牌人如今形势下，似乎至于品牌人，是最坏的时代：媒体语境变迁、市场预算锐减、消费者日渐谨慎、甚至面临裁员的风险但换一个维度，任何一个震荡的转折点，也会酝酿着许多过往不曾有过的机会：与消费者沟通、内容创作的门槛的门槛大大降低，比起「做品牌」，把自己变成「品牌」在这个时代下，似乎并非遥不可及把自己作为方法、把自己作为出路或许是下一代品牌人、或是年轻人，最好的机会
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这是品牌人最坏的时代，也是最好的时代
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This episode was published on July 11, 2024.
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本期音乐�：Gérard Darmon - And The Winner...
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