震撼首发：普通人做跨境电商，先做 TikTok、亚马逊，还是独立站？｜跨境搞钱大王 #1

第一期节目，我邀请了两位老同学来聊跨境。嘉楠做的是从国内品牌到 TikTok 出海，瑞总做的是成熟海外品牌的亚马逊和独立站，而我（水晶）则是从独立站测品一路做过来的。我们三个人，刚好代表了普通人进入跨境最常见的三条路。这期不聊空话，重点聊几个最现实的问题：普通人到底适合从哪条路开始？做品牌是不是一开始就该想？美区、欧洲、东南亚怎么选？达人、自营内容、投流哪种更适合起步？以及，做跨境到底要准备多少预算？如果你也想做出海，希望这期能帮你少走一点弯路。

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震撼首发：普通人做跨境电商，先做 TikTok、亚马逊，还是独立站？｜跨境搞钱大王 #1

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