重磅一頁書 EP.19 抖音救出版？歐美「BookTok」掀起的書市熱賣狂潮

from 轉角國際・重磅廣播 · host 轉角國際．重磅廣播

主持／國際版權人艾真、編輯七號　　「全球出版的黃昏，靠抖音殺出新商機？」引發過不少爭議的短影音App「TikTok」（中國「抖音」的國際版），從去年疫情爆發以來除了使用者大幅增加之外，更出現了史無前例「BookTok」風潮。BookTok即為TikTok上的閱讀社群，讀者們競相拍攝趣味影片推廣愛書，而這些短則不足十秒、平均長度不超過一分鐘的短影片們，竟帶來幾十萬冊銷量的驚人轉換效益…… Powered by Firstory Hosting -- Hosting provided by SoundOn

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重磅一頁書 EP.19 抖音救出版？歐美「BookTok」掀起的書市熱賣狂潮

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