EPISODE · Jul 27, 2026 · 20 MIN
终止线上经销权！耐克病急乱投医？
from LOUD.
抱歉让大家久等，一晃就好几周没有更新了。 世界杯刚结束，行业里就有重磅新闻。之前传言许久的「耐克中国取消经销商线上销售授权」的消息，终于得到了百丽的官方证实。这一重大的决定也在行业里引起了非常多的讨论，各类分析自然也是层出不穷。 其实这件事本身三分钟就可以解释完，但我们还是决定结合前因后果，给听众们完整讲述一下这一决定的起因，背后的商业逻辑，以及潜在的风险。顺便也给大家澄清几个「商业媒体」的胡乱分析… 欢迎大家收听，并和我们互动聊天。 在小宇宙查看该单集文稿
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终止线上经销权！耐克病急乱投医？
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