EPISODE · Sep 8, 2025 · 1H 13M
主包AI｜史上最强公关创意比稿大战
from 姐妹过情关
本期节目是公关创意实战，雅各布和鳗好的，以及两家常用AI软件豆包和deepseek（chat GPT退出招标），针对目前正在面临不同困难的品牌，分别定向提出市场、公关及创意方案，欢迎一起思考。05:22 1、甲方———Lululemon课题：市场竞争策略——如何把alo抢占的市场份额夺回来21:24 2、甲方———霸王茶姬课题：新品牌造势campaign——如何打开大众认知和品牌定调33:39 3、甲方———Prada课题：中国区明星代言campaign，代言人集体翻车？以此为突破口，给Prada春夏大秀造势41:41 4、甲方———京东外卖课题：slogan和品牌定位———如何在与蓝和黄的竞争中差异化并形象鲜明50:20 5、甲方———zeekr课题：公关策略——如何让极氪从丑闻中起“死”回生感谢收听联系我们：[email protected]
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主包AI｜史上最强公关创意比稿大战
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