EPISODE · Jun 10, 2026 · 15 MIN
注册会计师 公司战略 战略选择45 定价权的三大逻辑
from 飞凡26CPA 战略与风险管理｜模型拆解与案例实战
【本期主题】 拆解市场营销战略中基本定价方法的三大门派——成本导向定价（向内算账）、需求导向定价（向外看消费者）、竞争导向定价（向外看对手），深度解析价格作为"沟通语言"如何同时反映成本底线、心理感知与战略野心。【核心案例】 为什么成本100亿的智能手机不能按成本加成卖2万？B2B企业软件为何能标价500万（感知价值）而非程序员电费（复制成本）？宜家如何用"99元锁定零售价"反向倒逼设计部门压缩成本至30元？钢铁/水泥行业为何"随大流"定价是博弈论停战协议？投标定价为何是"胆量与心理"的双重博弈？
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注册会计师 公司战略 战略选择45 定价权的三大逻辑
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