EPISODE · Jun 17, 2026 · 17 MIN
注册会计师 公司战略 战略选择52 促销策略的推拉博弈
from 飞凡26CPA 战略与风险管理｜模型拆解与案例实战
【本期主题】 拆解市场营销战略中促销策略的三种力量传导机制——推式策略（利润驱动渠道）、拉式策略（需求倒逼渠道）、推拉结合策略（空军轰炸+地面收割），深度解析企业在渠道利润分配、定价权争夺与库存风险转移之间的动态平衡博弈。【核心案例】 汽车厂商为何既砸几千万打品牌广告（拉）又给4S店高额返点（推）？医药代表如何通过学术会议"推动"处方药到达患者？苹果如何用产品发布会制造消费者"拉力"将渠道商降维成物流节点？"只拉不推"为何会在收银台前被竞品用渠道佣金"截胡"？
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