EPISODE · Jul 7, 2026 · 17 MIN
注册会计师 综合二 业务单位和职能战略07 让竞争无关紧要
from 26飞凡CPA：综合二｜商业决策、价值评估与合规实
【本期主题】 拆解业务单位战略中蓝海战略内涵的完整知识脉络——拓展非竞争性市场空间、创造并攫取新需求、打破价值与成本互替定律三大核心基石，深度解析太阳马戏团如何跨越马戏与戏剧的边界让竞争变得无关紧要。 【核心案例】 为什么太阳马戏团砍掉昂贵的动物表演反而开创了全新娱乐品类？黄尾袋鼠葡萄酒如何将90%喝啤酒的"非客户"转化为葡萄酒消费者？建房子时剔除水晶吊灯、打造户外厨房如何同时实现低成本与高差异化？
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This episode was published on July 7, 2026.
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