EPISODE · Jul 8, 2026 · 19 MIN
注册会计师 综合二 业务单位和职能战略08 蓝海战略六项原则底层逻辑
from 26飞凡CPA：综合二｜商业决策、价值评估与合规实
【本期主题】 拆解业务单位战略中蓝海战略六项原则的完整知识脉络——重建市场边界、注重全局而非数字、超越现有需求、遵循合理战略顺序四大制定原则，以及克服关键组织障碍、将战略执行建成战略一部分两大执行原则，深度解析公平过程如何化解认知、资源、动力与政治四大阻力。 【核心案例】 为什么战略布局图能让高管从数据泥潭中"觉醒"？任天堂Wii如何放弃硬核玩家、转向"第三层次非客户"开创家庭游戏蓝海？公平过程的"邀请参与、解释原委、明确期望"三步法如何让A部门老大自愿接受预算削减？
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注册会计师 综合二 业务单位和职能战略08 蓝海战略六项原则底层逻辑
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