EPISODE · Jul 9, 2026 · 13 MIN
注册会计师 综合二 业务单位和职能战略09 蓝海战略重塑边界六大法则
from 26飞凡CPA：综合二｜商业决策、价值评估与合规实
【本期主题】 拆解业务单位战略中蓝海战略重建市场边界六大法则的完整知识脉络——审视他择产业、跨越战略群组、重新界定买方群体、放眼互补性产品或服务、重设功能性与情感性诉求、跨越时间参与塑造外部潮流，深度解析如何从"在盒子里竞争"跃迁到"打破盒子创造新空间"。 【核心案例】 为什么电影院的真正对手不是另一家影院而是街角咖啡馆？Q健身俱乐部如何在高端健身房与家庭器材之间开辟大众化专业健身蓝海？美体小铺如何从化妆品行业的情感轰炸中反转到天然功能诉求？
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注册会计师 综合二 业务单位和职能战略09 蓝海战略重塑边界六大法则
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This episode was published on July 9, 2026.
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