EPISODE · Jul 15, 2026 · 13 MIN
注册会计师 综合二 业务单位和职能战略15 六大市场定位策略
from 26飞凡CPA：综合二｜商业决策、价值评估与合规实
【本期主题】 拆解市场营销战略中市场定位的完整知识脉络——避强定位与迎头定位的进场态度选择、并存定位的借力打力智慧、取代定位与领先定位的称王之路、重新定位的绝地求生，深度解析市场定位不是贴标签而是决定烧钱规模、敌人类型与利润天花板的生死博弈。 【核心案例】 为什么星巴克对面的新咖啡品牌不能只做"影子"？并存定位如何"合法搭便车"省下研发费、广告费与试错风险？智能手机如何通过"让发动机不再重要"实现对功能机的降维打击？胶卷品类的消亡与无糖饮料的兴起分别对应哪种重新定位信号？
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注册会计师 综合二 业务单位和职能战略15 六大市场定位策略
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This episode was published on July 15, 2026.
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