EPISODE · May 26, 2026 · 19 MIN
注册会计师 综合二 总体战略02 密集型战略的三种增长逻辑
from 26飞凡CPA：综合二｜商业决策、价值评估与合规实
【本期主题】 拆解总体战略中发展战略的第二大分支——密集型战略，深度辨析市场渗透、市场开发、产品开发三大增长路径的底层机制、适用前提与天花板效应，破除"密集型=安索夫矩阵"的认知陷阱。【核心案例】 为什么胶卷巨头柯达把密集型战略用到登峰造极仍难逃覆灭？运动饮料如何不换配方只换包装就打开广场舞大妈市场？高端咖啡机如何从卖设备转向卖VIP延保服务？
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注册会计师 综合二 总体战略02 密集型战略的三种增长逻辑
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This episode was published on May 26, 2026.
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