EPISODE · Jun 13, 2026 · 9 MIN
注册会计师 综合二 总体战略20 市销率估值模型
from 26飞凡CPA：综合二｜商业决策、价值评估与合规实
【本期主题】 拆解市销率模型估值的完整收入视角——基础公式（市价/每股营业收入）、四大驱动因素（营业净利率/股利支付率/增长潜力/风险）、营业净利率的核心关键地位、修正市销率（先平均后修正vs先修正后平均），深度解析"疯狂降价换收入"的估值陷阱。【核心案例】 为何亏损企业市销率永不失效而市盈率彻底瘫痪？收入数据为何比利润更难粉饰？市销率对成本波动"视而不见"的致命软肋？服务类企业与成本趋同传统行业的最佳适用边界？可比企业营业净利率差异如何用修正手段抹平？降价促销导致收入暴增但亏损巨大的并购陷阱？
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注册会计师 综合二 总体战略20 市销率估值模型
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