Ziad Ahmed on Real Authenticity

" Young people aren’t the future. They are already shaping the present. In this episode of B-Sides: The Deeper Side of Leadership, host Lorelle Atkinson sits down with Ziad Ahmed, Head of Next Gen at United Talent Agency, to explore what it really means to give Gen Z a seat at the table. From founding his first company at 16 to advising global brands, Ziad has built his career on one core belief: conversations about young people should include them. He shares how early support from his family shaped his confidence, why he has never questioned whether he belongs in the room, and how he challenges institutions to rethink who gets to lead. The conversation also unpacks the gap between performative and real authenticity, and why meaningful engagement requires more than representation. It requires a shift in who holds power."