Zielgruppen-Typologie entwickeln für effektives Marketing

from Digital Impact Podcast · host netzstrategen

Zielgruppen und Personas sind eins der wichtigsten Werkzeuge für effektives Marketing. Je besser sie entwickelt sind, umso mehr nützen sie bei der täglichen Arbeit. In Zusammenarbeit mit Jan Hecht vom SINUS-Institut haben wir netzstrategen uns gründlich mit Kundengruppen im Gesundheitsmarkt beschäftigt. Dabei ist unser Whitepaper entstanden, das nützliche Typologien für diese Zielgruppe erklärt. In dieser Podcast Episode sprechen Lars, Jan und Jacob darüber, wie die Typologie entwickelt wurden und wie das für andere Zielgruppen eingesetzt werden kann. 👥 Gäste Jan Hecht Jacob Döring 💡 Themen Whitepaper Kundengruppen im Gesundheitsmarkt Performance Marketing Zielgruppen SINUS-Institut Sinus-Milleus ℹ️ Loslegen und Mitspielen? Unsere Spielfelder Unsere offenen Stellen Projekt starten ❤️ Wir Host: Lars Grasemann Artwork: Julius Tratz Producerin: Sarah Stock

Episode metadata supplied by the publisher feed · Published Mar 12, 2023

Embed this episode

Attribution link and audio player

Ready to play

Zielgruppen-Typologie entwickeln für effektives Marketing

0:00 39:26

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Digital Impact Podcast?

This episode is 39 minutes long.

When was this Digital Impact Podcast episode published?

This episode was published on March 12, 2023.

Can I download this Digital Impact Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!