Zig Serafin on the ‘Why’ Behind Leadership and How AI is Changing the Game for Experience Management

In this episode of Leadership Next, recorded live at Deloitte University’s Next Generation CEO Conference, hosts Diane Brady and Kristin Stoller sit down with Qualtrics CEO Zig Serafin for a deep dive into the future of experience management, the transformative power of AI, and the importance of defining your “why” as a leader. Serafin reflects on his 18-year tenure at Microsoft, his leadership journey at Qualtrics, and how the company navigated SAP’s $8.5 billion acquisition, went public, and later returned to private ownership. He also explores the rise of agentic AI, customer experience lessons from Delta Airlines, and what today’s leaders can learn from the early skeptics of the iPhone.