Zig Zag Principle

In this episode of Live On Purpose Radio, Dr. Paul is joined by Rich Christiansen who is the author of Bootstrap Business and Zig Zag Principle.  Rich has founded or co-founded 32 businesses, 11 of which were ugly failures (and he is very proud of these failures), and 11 of which were multi-million dollar successes.  Rich has developed a strategy through all he has learned to assist entrepreneurs who want to start a small business.  Rich teaches that in business, as well as in life, the best course to your big goals involves a lot of zigs and zags.