Zillow & Realtor.com Team Up To Expand Pre-Market Listing Exposure | The Real Word 406

Byron Lazine and Nicole White discuss the massive news shaking up real estate distribution: the Zillow and Realtor.com partnership. In this episode, they break down what "pre-portal" exposure really means for your business, what it means for "Coming Soon" and "Preview" marketing strategies, and whether the era of listing fragmentation is finally coming to an end.🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱https://www.skool.com/bamx👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for youhttps://remindermedia.com/bamsample/🔔 Subscribe to the BAM YouTube channelhttps://tinyurl.com/aatxhaka📩 Subscribe to BAM Newsletterhttps://newsletters.nowbam.com/bam-daily✅ Stay Connected With Us👉 Connect with Byron Lazinehttps://www.instagram.com/byronlazine👉 Connect with Nicole Whitehttps://www.instagram.com/nicolewhite.ct/🔗 This episode's sourceshttps://www.housingwire.com/articles/cotality-blx-listing-exchange/https://nowbam.com/zillow-realtor-com-team-up-to-share-preview-listings-reaching-75-of-portal-traffic/https://www.realtor.com/homemade/more-exposure-less-fragmentation/https://www.instagram.com/p/DX-N7lDRSM8/⏰ Timestamps00:00 - 00:30 Intro00:35 - Topic: Zillow + Realtor.com Team Up to Share Preview Listings, Reaching 75% of Portal Traffic05:08 Jared James’ take on Zillow + Realtor.com Team Up06:52 Racket Round with Nicole White07:10 Nicole White’s Take on Zillow + Realtor.com Team Up08:12 Racket Round Q1: Should agents be worried or relieved about this partnership?10:33 Racket Round Q2: Does the Preview partnership make private listings more or less dangerous for agents?13:18 Cotality launches Broker Listing Exchange with KW, Homeservices14:57 Racket Round Q3: What leverage does the MLS have left?BAM PARTNERS𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers and the advanced marketing tools required to scale your business in today’s markethttps://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for freehttps://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engagedhttps://www.rayse.com/𝐒𝐡𝐢𝐥𝐨The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidencehttps://shilo.ai/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬Leverage your business with a REAL ESTATE-TRAINED Virtual Assistanthttps://www.summitvasolutions.com/byronlazine-referral#ZillowGroup #RealtorCom #CotalityBLX