Zillow Says Google Ads Aren't a Threat

Zillow isn’t panicking over Google’s new home listing ads — their data shows traffic stayed steady or even rose in pilot markets, proving users still turn to Zillow via Google search. Zillow sees Google’s ads as a traditional lead gen tool, not a threat, and argues its own platform offers a richer experience. Brokerages like eXp Realty view the ads as a helpful extra channel. Zillow believes the real estate search market is wide enough for all players — Google’s move just adds another listing spot, not a replacement for established portals. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/27c3bf9ec93fcbd9