ZimmCast 550 - NGFA

Starting now I'll be doing a series of podcasts with the communications directors of farm organizations. I thought it would be interesting and hopefully entertaining to talk with the people who are helping communicate their organization's message to various audiences, which includes their own members. I hope they will share some of the methods they are employing to get the job done too. So, I'm going to start with Sarah Gonzalez, Director of Communications and Digital Media for the National Grain and Feed Association. Here is who they are. The National Grain and Feed Association, founded in 1896, is a broad-based, non-profit trade association that represents and provides services for grain, feed and related commercial businesses.Its activities focus on enhancing the growth and economic performance of U.S. agriculture. Sarah and I talked about how important digital and social media has become and how she sees NGFA using these tools more frequently to accomplish part of the organization's new strategic plan. I hope you enjoy the program and thank you for listening!