Zinnia Media | Martin Halblaub on The Trillion-Dollar Real Estate Access Gap

One third of global wealth sits in real estate. Yet most financial advisors can't offer it to their clients.Why? Martin Halblaub has built 50+ financial companies, served as CEO of SIX Digital Exchange, and held board positions across 25+ institutions. He could have built anything in the space. He founded Estating to solve one structural problem: wealth managers have been stuck choosing between basic REITs or million-dollar direct property deals. There was nothing in between. Real estate is the oldest and largest asset class, yet only 10% is accessible through the banking system. Most regulated portfolios exclude it entirely. In this conversation, Martin reveals: → The two market imperatives that drove him from digital exchanges to real estate  → Why vertical integration beats aggregator platforms  → How to bring institutional-quality real estate to the wealth management portfolio  → Why 30-40% allocation should be the new standard  → His 3-5 year vision for real estate as a core asset class alongside equities and bonds If you're a financial advisor or wealth manager, this conversation will change how you think about real estate allocation. #RealEstate #WealthManagement #AssetManagement #FinancialAdvisors #Estating #ZinniaMedia