Zion Williamson Sparks Historic Sneaker Bidding War

from Bloomberg Business of Sports · host Bloomberg

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including the brewing battle among the world's largest shoe and apparel companies for Duke star Zion Williamson, who hasn't even declared himself eligible for the National Basketball Association draft yet. Williamson, a freshman at Duke, may receive offers from as many as six brands, including Nike, Adidas, Under Armour, Puma and New Balance. Former sneaker executive Sonny Vaccaro said he expects Williamson to be at the center of what he called the biggest bidding war ever. Also discussed is the Alliance of American Football, which appears near its end after only about eight weeks of play. The league's owner, Tom Dundon, who also owns the NHL's Carolina Panthers, has decided to suspend operations. Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Madena ParwanaSee omnystudio.com/listener for privacy information.

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This episode was published on April 3, 2019.

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