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Znáte Google Ads experimenty? episode artwork

EPISODE · Jul 26, 2024 · 2 MIN

Znáte Google Ads experimenty?

from Podcasty o online marketingu od MarkMedia · host Marek Wiener

Experimenty v Google Ads jsem si poměrně oblíbil, i když jsem je v minulosti využíval jen zřídka, nyní je zapojuji pravidelněji a rád vám o tom povím víc. Dovolují totiž testovat kampaně podobně, jak to známe u Facebooku v rámci A/B testování. Principem je tedy spustit v jednu chvíli dvě kampaně, které budou cílit rovnoměrně na publikum během dne, přičemž se sleduje jedna či více metrik pro vyhodnocení.

Episode metadata supplied by the publisher feed · Published Jul 26, 2024

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Znáte Google Ads experimenty?

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