Zoe Chance: Influence Strategies for Senior Leaders

Zoe Chance is a master of influence and persuasion. During the IMI Masterclass, Zoe explored how human beings really make decisions – including how they decide to spend their money – and how leaders can influence behaviours of both their employees and their customers. In this week’s podcast, we sat down with Zoe to talk through her insights into the human mind, her favourite tactics and methods to capture attention and tells us about ‘the magic question’ – the simple technique to influence people around you. A Yale School of Management professor, Zoe was named in the Thinkers50 Radar list for 2016, developed an executive education leadership program at Harvard University and marketed a $200 million segment of Barbie.