Zoë Weil - Sequen

In this episode we look at Sequen AI, a New York startup that has built what it calls the world's first Behavior Design Engine for the enterprise. Using a proprietary model architecture called Large Event Models (LEMs) and reinforcement learning, Sequen helps retailers, travel platforms, and ad networks replicate the kind of real-time behavior optimization that TikTok and Instagram have used to dominate attention — without needing billions of users to make the math work. We cover the technology, the team, the Greycroft-led seed round, and the $162 million in incremental revenue the company claims its first five customers generated in seven months. We also look at the harder question: when you productize behavior design, whose outcomes are actually being optimized? #AIStartups #EnterpriseAI #BehaviorDesign #Ecommerce #PersonalizationAI #MachineLearning #SequenAI #LargeEventModels #ReinforcementLearning #VentureCapital #Greycroft #StartupFunding #TechBusiness #AIStrategy #DigitalCommerc