ZOHO: Datensouveränität wird zum Wettbewerbsvorteil

Wie positioniert sich ein 30 Jahre altes, bootstrapped Softwareunternehmen aus Indien mitten im deutschen Channel – und das ausgerechnet in einem Markt, den Microsoft seit Jahren dominiert? Darum geht es in dieser Episode. Johannes Kapfer spricht mit Martin Schwarz, Marketing Manager DACH bei Zoho, über den Wandel im IT-Channel, die Rolle von KI im Tagesgeschäft und die Frage, warum Datensouveränität gerade jetzt zum echten Wettbewerbsargument wird. In dieser Episode: • Warum der klassische MSP zum KI-Advisor wird – und welche Partner diesen Schritt wirklich schaffen • Was agentische KI im Alltag bereits leistet – und wo ihre Grenzen noch liegen • Wie Zoho One als integrierte Plattform den Einstieg für KMU vereinfacht und warum ein gemeinsamer Datenpool die Voraussetzung für funktionierende KI ist • Weshalb Zohos Bootstrapping-Modell heute zum Stabilitätsargument gegenüber Partnern und Kunden wird • Und: Was Systemhäuser und Service Provider in den nächsten 12 Monaten wirklich anpacken müssen

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