Zombie Theories Must Die! A Conversation with Climate Communicator Marshall Shepherd

Nationally recognized meteorologist, scientist, and author J. Marshall Shepherd describes zombie climate theories as those that live on, no matter how much the science refutes them time and again. These zombie climate theories, which spread misinformation and misconceptions, are sticky and pernicious and need to be combated by effective science communication, Shepherd says. Join host Mat Kaplan as he explores the many strategies Shepherd uses to convey complex ideas about climate science that hit home for the general public and slay those zombie theories. Learn more about your ad choices. Visit megaphone.fm/adchoices