Zoom Events: Developing hybrid event innovation

With more than 20 years software development, product management and business development in her back pocket, Wei Li is head of Zoom Events and Webinar.   In this episode, Wei talks host James Dickson through the launch of Zoom Events in July of 2021, discussing pandemic impact., mitigation, and highlighting the system’s extraordinary updates and innovations impetus. Referencing the hybrid user and partner conference Zoomtopia 2022, which takes place later this month, Wei discusses Zoom Webinar’s ‘green room’, called ‘backstage’, where remote presenters can hang out between sessions – talk to each other and watch what’s going on ‘front of house’. Detailing the Zoom roadmap, she highlights Zoom Events’ networking features, the Q&A function, hosting with the proper production tools, engagement, interactivity, the ‘webinar reaction’ feature, which embraces feedback from virtual and physical attendees, getting beyond tech stacks and much, much more.