ZoomInfo's Al Raymond on B2B Privacy Programs and Third-Party Privacy Risk Management

Al Raymond is the Privacy Compliance Officer at ZoomInfo Technologies, a powerful research and lead-generation tool used for sales, marketing, and talent acquisition. In his role, Al leads the assurance team, ensuring ZoomInfo maintains compliance with regulations, rules, and laws. He is a privacy compliance and data governance professional and 20-year veteran in customer data privacy, information security, regulatory compliance, and risk management. Al's experience and skills have benefited prominent companies such as PHP Corporation, ARAMARK, TD Bank, Deloitte Touche, and JPMorgan Chase. In this episode… Marketers and sales teams utilize third-party data to acquire customers and scale their businesses. How can privacy teams appease marketing teams while complying with privacy laws? Seasoned privacy professional Al Raymond recommends open communication with all parties when purchasing data from third-party data providers. He suggests conferring with privacy counsel, privacy and compliance teams, and the sales team to discuss their obligations to the public. When buying data, marketers must send privacy notices to those targeted. Upon receipt of the notice, third parties can remove individuals from the database. The notice also reveals full transparency, informing people where their data goes, who owns it, and the purpose of the collection. Al also explains that marketers must properly use Article Six of the General Data Protection Regulation. Article Six outlines six legal bases for processing personal data: consent, contract, legal obligation, vital interests, public task, and legitimate interests. In this episode of the She Said Privacy/He Said Security Podcast, Jodi and Justin Daniels welcome Al Raymond, Privacy Compliance Officer at ZoomInfo Technologies, to discuss B2B privacy programs and third-party risk management. Al explains privacy laws and data protection in B2B marketing, the challenges in building and maintaining a privacy program, and privacy policies and contracts for data usage.