大師輕鬆讀之輕鬆聽大師

PODCAST · business

大師輕鬆讀之輕鬆聽大師

濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。--Hosting provided by SoundOn

  1. 690

    No.1071 龍蝦式學習/Learn Like a Lobster

    世界變化愈快,學習的習慣與技能就愈珍貴。像龍蝦一樣學習吧,牠們是大自然中的學習機器,永遠不會停止學習和成長。The more rapidly the world changes, the more valuable learning habits and skills become. Learn like a lobster. Lobsters are nature's learning machines; they never stop learning and growing. -- Hosting provided by SoundOn

  2. 689

    No.1070 徹底擺脫拖延4步驟/Procrastination Proof

    如何讓自己不再拖延?拖延本質上不是自律的問題,是你允不允許的問題。How do you stop procrastinating? At its heart, procrastination is not a discipline problem – it's much more a permission problem. -- Hosting provided by SoundOn

  3. 688

    No.1069 為愛設計/Design Love In

    一切都是體驗,如果沒有愛,再有效率也沒有意義。Everything is an experience. Without love built into it, efficiency alone carries no meaning. -- Hosting provided by SoundOn

  4. 687

    No.1068 馬斯克5步演算法/THE ALGORITHM

    隨著時代巨變,能靠維持現狀⽣存下來的企業寥寥無幾。馬思克的演算法或將成為新的生存策略。As we face epochal change, there are vanishingly few businesses that can survive by maintaining the status quo. Musk's algorithm may well be the new survival strategy. -- Hosting provided by SoundOn

  5. 686

    No.1067 做個逐夢人/Runnin' Down a Dream

    人生是一道用進廢退的命題,為什麼不去做自己最開心的事情呢?Life is a use-it-or-lose-it proposition, then why not do what makes you most happy? -- Hosting provided by SoundOn

  6. 685

    No.1066 金錢習慣/The Money Habit

    個人理財的關鍵在於習慣,而不僅僅是收入的高低。養成精明分配收入的紀律,將讓你受用無窮。使用『金錢習慣系統』,可以建立這種紀律。Personal financial management is about habits, not just your level of income. Develop the discipline to allocate your income astutely and it will serve you well. Use the "Money Habit System" to build that discipline. -- Hosting provided by SoundOn

  7. 684

    No.1065 故事力/Super Skill

    AI能寫作,但它永遠無法成為說故事的人。這正是為何在AI氾濫的時代,故事力將成為一項終極的超級技能。AI can write, but it can never be a storyteller. That's why storytelling is becoming the ultimate "super skill" in an AI-saturated world. -- Hosting provided by SoundOn

  8. 683

    No.1064 挖出來的創意/How Great Ideas Happen

    別再因為沒有靈感而自責,創意不會憑空發生。相反地,你應該像考古學家一樣,透過探勘、劃分、挖掘、篩選,將它挖掘出來。Stop blaming yourself for a lack of inspiration—creativity doesn't just appear out of thin air. Instead, unearth it like an archaeologist on a dig: through surveying, gridding, excavating, and sifting. -- Hosting provided by SoundOn

  9. 682

    No.1063 策略陷阱/The Strategy Trap

    商業策略失敗往往不是因為策略本身出錯,比起其他原因,更多是因為執行不力。這就是「策略陷阱」──你知道該怎麼做,卻無法有效執行。你花了太多心思琢磨構想,卻輕忽了實現這些構想所需的條件與努力。──你知道該怎麼做,卻無法有效執行。你花了太多心思琢磨構想,卻輕忽了實現這些構想所需的條件與努力。Few business strategies fail because they are wrong. They more frequently fail because of a lack of execution more than anything else. That's the "strategy trap" – you know what to do but you fail at execution. You over-focus on polished ideas but short-change the conditions and work needed to turn those ideas into reality. -- Hosting provided by SoundOn

  10. 681

    No.1062 這樣開會就對了!/Your Best Meeting Ever

    別再召開沒人想參加的會議。相反地,應該像設計卓越產品一樣來設計會議。Stop running meetings no one wants. Instead, design them like great products. -- Hosting provided by SoundOn

  11. 680

    No.1061 放膽做大夢/THINK BIG

    你如何看待自己與人生,幾乎決定了你的一切遭遇。你的任務是成為創意生成者,而不是被動反應者。How you think about yourself and your life shapes almost everything that happens to you. Your job is to become an idea generator, not a passive reactor. -- Hosting provided by SoundOn

  12. 679

    No.1060 準CEO預備手冊/CEO READY

    在邁向CEO的路上,過往的成功實績並不夠,真正的關鍵在於你是否「準備就緒」,讓大家都能清楚看到你是最強大、最讓人安心的領導人選。On the path to CEO, your track record of success isn't enough, it's much more about readiness that others clearly see you as the strongest and safest choice to lead going forward. -- Hosting provided by SoundOn

  13. 678

    No.1059 看懂財務報表/Understanding Financial Statements

    理解和分析財務報表是一項重要的商業技能。一旦看懂財務報表,那些數字就不再只是靜態的數據,而是意義鮮活的情報。The ability to analyze financial statements is an essential business skill. Once you master the statements, the numbers don't just sit there—they leap off the page at you. -- Hosting provided by SoundOn

  14. 677

    No.1058 章魚型組織/The Octopus Organization

    聽起來或許有點奇怪,但在當今瞬息萬變的市場,組織若想好好發展和茁壯,最好的方式就是像章魚一樣行動和運作。As quirky as it may sound, the best way for organizations to operate and to thrive in today's dynamic marketplace is to act and behave like an octopus. -- Hosting provided by SoundOn

  15. 676

    No.1057 變革領導力/LEADING CHANGE

    在21世紀動盪不安的經濟局勢下,企業領導力將是決定成敗的關鍵因素。In the volatile economic environment of the twenty-first century, business leadership will be the key differentiator between success and failure. -- Hosting provided by SoundOn

  16. 675

    No.1056 每月工作10小時/The 10-Hour Work Month

    歡迎來到工作的未來,在這裡,效率不再只是策略,更是一種生活方式。是時候成為「反工作狂」了。Welcome to the future of work, where efficiency isn't just a strategy. It's a lifestyle. It's time to become an "antiworkaholic". -- Hosting provided by SoundOn

  17. 674

    No.1055 如何做銷售/How to Sell

    若想提升銷售能力,你得聚焦於你如何思考(心態)、你需要了解的知識(行動)以及你需要做的事情(系統)。同時升級這3個層面,就能大幅提升你個人的銷售表現。To become better at selling anything, focus on how you think (mindsets), what you need to know (activities), and what you need to do (systems). Upgrade all three of these areas at once and you can significantly enhance your personal sales performance. -- Hosting provided by SoundOn

  18. 673

    No.1054 花錢的藝術/The Art of Spending Money

    人們常常用金錢買到他們想要的東西,卻發現那並非是他們真正需要的東西。問題不在收入或試算表,而是心理因素。People often get exactly what they want from money and discover it's not what they needed. The problem isn't income or spreadsheets — it's psychology. -- Hosting provided by SoundOn

  19. 672

    No.1053 企業文化設計/Culture Design

    企業文化是支撐公司運作最重要的軟體,領導者的文化工作沒有終點,像產品設計,必須在持續迭代中推進,並且落實到每天的實際工作。Corporate culture is the most vital software underpinning a company's operations. A leader's culture work never ends; like product design, it must be continuously iterated and embedded into daily work. -- Hosting provided by SoundOn

  20. 671

    No.1052 市場導向的成長策略/Market-Led Growth

    遊戲規則已經改變,未來的贏家將是最快察覺並回應產品市場契合度變化的公司。The rules of the game have changed, the companies that will win in the future detect and respond to changes in PMF the fastest. -- Hosting provided by SoundOn

  21. 670

    No.1051 說故事者的優勢/The Storyteller's Advantage

    說故事是商業領域一項極具策略意義的超能力,在說服、記憶和建立情感連結方面特別有效。然而,大多數公司卻低估說故事的力量,反而過度執著於數據和專業術語。Storytelling is a strategic superpower in business. It's particularly effective in persuasion, memorability, and making emotional connections. Yet, most companies undervalue storytelling, obsessing over metrics and jargon instead. -- Hosting provided by SoundOn

  22. 669

    No.1050 成功組織8大卓越法則/Think Bigger, Lead Better

    不要滿足於你一直以來的樣子和領導方式,放大思考格局為周遭人與社區帶來真正的改變,這不僅將留下寶貴的傳承,也將成就你最精采的人生。 Don't settle for being the person or leader you've always been; think bigger and make a real difference in the lives of the people and communities around you. This will not only leave a valuable legacy but will also be the achievement of your most brilliant life. -- Hosting provided by SoundOn

  23. 668

    No.1049 信任的7大法則/The Seven Rules of Trust

    信任不是獎盃,它是一種實踐。你不能只贏得一次,你必須持續不斷贏得它。Trust isn't a trophy — it's a practice. You can't just earn it once; you have to keep earning it. -- Hosting provided by SoundOn

  24. 667

    No.1048 智慧談判者/The Smart Negotiator

    AI正在徹底改變我們的談判方式,但關鍵仍在於人類的領導。優秀的談判者知道如何利用AI來增進而非取代人際連結,從而建立信任和創造智慧夥伴關係。AI is revolutionizing how we negotiate, though the essential element is still human leadership. A skilled negotiator knows how to use AI to enhance, not replace, the human connection that builds trust and creates SMARTnerships. -- Hosting provided by SoundOn

  25. 666

    No.1047 個人創業不求成交術/Never Ask For the Sale

    人們不喜歡被強迫推銷,他們想要的是被理解,並被啟發成為你故事的一部分。奉行熱情但不強求哲學,展現你最好的一面,做出卓越的成果,然後放下對結果的執著。這就是飛輪效應,這就是魔法。People don't want to be sold; they want to feel understood and inspired to be part of your story. Embrace the philosophy of passionate ambivalence — show up as your best self, do exceptional work, and detach from outcomes. That's the flywheel. That's the magic. -- Hosting provided by SoundOn

  26. 665

    No.1046 忠誠至上!/LOYALTY RULES!

    有些企業誤以為忠誠只是過去商業時代的遺跡,早已不合時宜。然而,忠誠不死!也從未被更好的東西所取代。Some businesses have made the mistake of assuming loyalty is a relic of a bygone era of commerce. However, loyalty is not dead! Nor has it been superseded by something better. -- Hosting provided by SoundOn

  27. 664

    No.1045 打破成規做投資/Rule Breaker Investing

    不要追求100%,只要你挑選的股票中有60%表現優於標普500指數,然後讓那些贏家為你帶來最大收益,你就已經遠遠領先大多數投資人。 -- Hosting provided by SoundOn

  28. 663

    No.1044 AI大洗牌/RESHUFFLE

    AI不是你的下一個員工,而是你的下一次組織重組,這場系統升級能讓你的團隊更快速、決策更精準、協調成本更低廉。 -- Hosting provided by SoundOn

  29. 662

    No.1043 泰勒絲的10個成功哲學/Good Ideas and Power Moves

    你無法複製泰勒絲的基因,但你可以複製她的決策。選擇一門技藝,培養投入的美德。只要你願意付出代價,你也能成為獨角獸。 -- Hosting provided by SoundOn

  30. 661

    No.1042 從停滯到突破/From Drift to Drive

    如果你開始覺得「這樣就好」了,很可能就是自滿在偷偷接管你的生活。要擺脫這種自滿,不是單純地更賣力,而是要專注在最重要的事情,做最能展現你最好一面的事。 -- Hosting provided by SoundOn

  31. 660

    No.1041 成長槓桿力/LEVERS

    我們常以為,成長的關鍵在於做更多、走更快、拼得更用力。但真正能帶來突破與指數級成果的,不是加倍努力,而是用不同的方式做事。 -- Hosting provided by SoundOn

  32. 659

    No.1040 體驗經濟時代/The Experience Economy

    單純的商品和服務已經不夠。顧客現在想要的是體驗,而且願意為此付費。這是一項全新的挑戰,只有那些能真正吸引顧客沉浸其中的企業,才能在這個新經濟時代脫穎而出。 -- Hosting provided by SoundOn

  33. 658

    No.1039 億元賺錢模式/$100M Money Models

    理想的賺錢模式,並非建立在單一策略上,而是一套深思熟慮、精心設計的提案組合。關鍵在於持續發掘問題,並據此規畫一系列提案,協助顧客因應未來勢必出現的各種需求與挑戰。 -- Hosting provided by SoundOn

  34. 657

    No.1038 不可能的擴張/The Science of Scaling

    不可能的目標是一種策略工具,能促使你重新定義自我、價值觀與運作方式;幫助你提升底線、釐清優先事項,並迫使你專注於真正具有擴展潛力的事物。 -- Hosting provided by SoundOn

  35. 656

    No.1037 財富階梯/The Wealth Ladder

    不要再籠統地問「累積個人財富最穩健的方式是什麼?」更好的問題是:「以我目前的狀況來說,累積財富最穩健的方式是什麼?」 -- Hosting provided by SoundOn

  36. 655

    No.1036 產品開發2+5天衝刺工作法/CLICK

    太多公司在尚未確認顧客是否願意買單前,就投入大量時間與有限資源開發產品,這無異於一場賭博,甚至可以說是瘋狂的行為。現在有更完美的工作方法了! -- Hosting provided by SoundOn

  37. 654

    No.1035 百萬富翁里程碑/Millionaire Milestones

    成為百萬富翁並沒有想像中那麼困難,只要有心理財,並且有足夠的時間和方向,你必然也能做到。 -- Hosting provided by SoundOn

  38. 653

    No.1034 精實學習/LEAN LEARNING

    精實學習是一種全新的方法,能幫助我們在瞬息萬變的世界中適應、成長及茁壯。目標不是學會所有東西,而是用對的理由,按照對的順序,學會對的東西。 -- Hosting provided by SoundOn

  39. 652

    No.1033 一開口就讓人記住你/Speak Memorably

    每次開口──無論是開會、提案還是主題演講──你都在為下一個機會試鏡。所以不要單純的只是「傳達訊息」,而是要「令人難忘」。 -- Hosting provided by SoundOn

  40. 651

    No.1032 巴菲特選股策略/How to Pick Stocks Like Warren Buffett

    巴菲特始終堅持簡單、理性且自律的投資原則。不是靠頻繁操作賺錢,而是靠做對的事賺錢。 -- Hosting provided by SoundOn

  41. 650

    No.1031 一人獨角獸/The Single-Handed Unicorn

    一場競賽已經展開,大家都在看誰能成為第一個只靠AI就打造出市值10億美元公司(獨角獸)的個人創業者。 -- Hosting provided by SoundOn

  42. 649

    No.1030 成為時間富翁/Become Time Rich

    每個人一天都是24小時,你如何運用這些時間,決定你的財富。第一步,就是認清時間才是你最珍貴的貨幣,而非金錢。 -- Hosting provided by SoundOn

  43. 648

    No.1029 蘋果在中國/APPLE IN CHINA

    蘋果可能征服了中國市場,但同樣地,中國市場也俘虜了蘋果。如今,蘋果正處於關鍵的十字路口:究竟要主動引領這場攸關道德與商業的清算,還是被動迎接未來無可避免的反撲? -- Hosting provided by SoundOn

  44. 647

    No.1028 卓越團隊的7個承諾/The 7 Commitments of a Great Team

    卓越團隊與普通團隊有何差別?大多數人可能會直覺回答「人才」,但關鍵不僅於此。真正的差異在於「承諾」。當團隊成員彼此真心承諾時,他們就能戰勝一切困難,實現驚人的成就。 -- Hosting provided by SoundOn

  45. 646

    No.1027 微型企業逆襲聖經/The Code of David

    成為「大衛」是一種選擇,代表你拒絕那種臃腫繁瑣、終日忙碌的生活文化,也不願盲目追隨大眾市場的潮流。是時候拿起你的投石索,向那些歌利亞發起挑戰了。 -- Hosting provided by SoundOn

  46. 645

    No.1026 贏在110%/The 110% Solution

    在職場上,有些人僅用50%的實力應付了事;有些人則大約發揮75%的實力,然後靠著小聰明來彌補沒有全力投入的不足。唯一的問題在於,我們只有在投入110%的努力時,才能體會最充實、最令人振奮的感受。 -- Hosting provided by SoundOn

  47. 644

    No.1025 品牌重塑這樣做才對/Re-Brand Right

    做好品牌重塑的關鍵在於,釐清哪些該保留、哪些該調整、哪些該新增。藉由適當的改動,透過行銷驅動市場需求,創造實質、可量化的成長。 -- Hosting provided by SoundOn

  48. 643

    No.1024 創意加速度/Creative Velocity

    創意能力是可以培養的,只要找到進入心流狀態的「啟動開關」,就能更快挖掘潛意識的各種想法。尤其是在生成式AI時代,誰能更快掌握技巧就能加速創意發想。 -- Hosting provided by SoundOn

  49. 642

    No.1023 雙贏職場/The Win-Win Workplace

    員工成功,企業自然成功。茁壯成長的員工不是企業的負擔,而是你最大的競爭優勢。建立雙贏職場,才能脫穎而出。 -- Hosting provided by SoundOn

  50. 641

    No.1022 要富不要稅/Be Smart Pay Zero Taxes

    有錢人不是比較聰明,而是更懂遊戲規則。他們清楚「好債」與「壞債」的差別,並把負債當作工具,透過合法的方式達到免稅、累積資產的目的。 -- Hosting provided by SoundOn

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ABOUT THIS SHOW

濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。--Hosting provided by SoundOn

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